Let sport and outdoor professionals experience what your brand, collection or product innovation stands for.
Let sport and outdoor professionals experience what your brand, collection or product innovation stands for.
ISPO is an international trade event for sport, outdoor, winter sports, performance, materials, retail and sport innovation. The 2026 edition takes place from 3 to 5 November at RAI Amsterdam. This gives ISPO a new location and a renewed format, with the Leaders Summit on the first day and the expo on 4 and 5 November.
The event brings together brands, retailers, distributors, product developers, material experts, manufacturers, sport professionals and other parties from the international sport and outdoor industry. Visitors focus on new collections, product technology, sustainability, market developments, retail concepts and partnerships within the world of sport.
For exhibitors, ISPO is a trade fair where product experience, brand identity and business conversations are closely connected. Visitors want to see, feel, compare and understand products. A strong exhibition stand helps make your brand instantly recognisable and shows why your product or collection is relevant in a market that is constantly moving.
At ISPO, much depends on the feeling behind a product. Visitors do not only want to know what a jacket, shoe, material or accessory can do. They also want to understand the exact use moment it was developed for. Make it clear whether your product is about performance, comfort, sustainability, protection, style, innovation or retail value.
Also think carefully about how visitors look at products. A buyer wants to compare collections quickly, while a product developer pays closer attention to materials, technology and finishing. Design your stand so the first impression feels right immediately, while still giving visitors space to touch products, discuss details and hold business appointments calmly. This helps combine brand experience with commercial clarity.
For stand construction at ISPO, you need a stand that fits the dynamics of sport, outdoor and retail. The presentation needs to be visually strong, while also working practically for product lines, samples, conversations, demonstrations and international meetings.
Making Events helps translate your brand story into an exhibition stand that visitors understand quickly. We look at your collection, target audience, product category and trade fair goal. Routing, displays, lighting, material use, storage, reception points and areas for more detailed conversations are all taken into account. The practical execution is prepared carefully as well. Think of design, production, transport, build-up and dismantling. This results in a stand that matches your brand appearance and works comfortably during busy trade fair days at ISPO.
Modular Expo is suitable for sport and outdoor brands that regularly participate in trade fairs, showrooms, retail days or international events. You work with a flexible stand foundation that can be reused and adapted for new collections, campaigns or product lines.
For ISPO, a modular stand can be set up with changeable visuals, product carriers, presentation walls and conversation corners. Your brand remains recognisable, while you can highlight different items, materials or themes per season or event.
Next Day Expo suits exhibitors who need a neat and professional exhibition stand quickly. You choose a practical foundation with clear options and a short preparation time.
For ISPO, this can be useful for a compact collection presentation, a late-confirmed participation or a stand where visibility and conversations are the main focus. You receive a polished setup for branding, product presentation and contact moments without going through a long custom design process.
Custom Expo gives you room to present your sport brand or product world fully in your own way. This is valuable when you want to showcase a collection, material innovation, performance product or outdoor concept more strongly than a standard setup allows.
For ISPO, custom construction can be used for product walls, test or demo zones, integrated screens, material presentations, hospitality, storage or separate areas for retail conversations. This gives your brand a stand that reflects the experience you want visitors to take away.
Pavilion Expo is suitable when several brands, labels, regions, partners or product lines are presented together. You create one recognisable environment in which each participant keeps their own place.
At ISPO, this can work well for country pavilions, sport clusters, outdoor collectives, distributors with multiple brands or collaborations between brands and material partners. With a smart layout, visitors can easily discover which collections or solutions are relevant to them.
Sustainability plays a major role in sport and outdoor. Many brands look critically at material use, production, lifespan and the impact of their collections. That same thinking can also be applied to your exhibition stand.
Making Events thinks along with you about reusable stand elements, modular walls, flexible product carriers and visuals that can be replaced easily. This allows the same foundation to grow with new collections, seasons, campaigns or international trade fairs. The result is an exhibition stand that fits ISPO and remains valuable for future retail moments, product presentations and sport events.
The cost of a stand for ISPO depends on stand size, collection scope, finish and practical requirements. A compact presentation with product carriers and visuals requires different choices than a larger stand with several collection lines, demos, hospitality, storage and custom furniture.
The way visitors need to experience your products also matters. Do you want to present clothing, footwear, accessories, materials or equipment? Should visitors be able to try on, feel, test or compare items? These choices determine which displays, lighting, furniture, routing and logistics are needed. For stand construction at ISPO, we create a proposal based on your brand, product category, audience and budget. This gives you clarity about the possibilities and shows where custom construction or reuse can add the most value.
Making Events helps sport and outdoor brands present their collection or product innovation in a way that is visible, practical and convincing. We look at how visitors enter your stand, which products deserve immediate attention and where your team needs space for explanation or business conversations. You choose Making Events when you are looking for:
Do you want to see how product experience, brand appearance and practical layout can come together? In the Making Events portfolio, you will find examples of stands where brands make their story tangible on the exhibition floor.
Pay close attention to how presentation walls, displays, lighting, reception points and walking routes are used. These elements can also help make your participation at ISPO stronger and more organised.
Do you want to be visible at ISPO with a stand that presents your sport brand, collection or innovation clearly? Making Events helps you create an exhibition stand that fits your audience, product story and international ambitions.
From a compact collection presentation to a larger stand with product walls, demos or a shared brand space, Making Events makes sure your participation is carefully prepared and professionally delivered on the exhibition floor.
That depends on your product and trade fair goal. For a compact collection presentation, a stand with product carriers and clear visuals can be enough. If you want to combine several collections, materials, demos or retail conversations, a larger layout with separate zones is often more effective.
Yes. We look at your brand, product category and audience. We pay attention to product presentation, material experience, routing, lighting, sample zones and space for conversations with retailers, distributors, buyers and partners.
Yes. For ISPO, we can organise the practical execution around your stand. Stand elements, visuals, displays, furniture and product carriers are prepared carefully, transport is aligned with RAI Amsterdam and the stand is built according to the agreed schedule. After the fair, everything is dismantled neatly, with attention to elements that can be used again.
Yes. Custom construction is possible when you want to present a collection, material innovation, sport product or brand world in a specific way. Think of product walls, demo areas, integrated screens, sample presentations, storage space or a stand concept that can later be reused.
The budget depends on how your sport or outdoor products need to be shown. Stand surface, material choices, finish, product presentation, furniture, visuals, transport and build-up all influence the total cost. A compact collection display will differ from a larger brand environment with demos, product walls or hospitality. We create a tailored proposal based on your trade fair goal, audience and budget.