Stand out at PLMA’s World of Private Label with a trade fair stand that presents your range professionally and encourages focused conversations with buyers.
Stand out at PLMA’s World of Private Label with a trade fair stand that presents your range professionally and encourages focused conversations with buyers.
PLMA’s World of Private Label International Trade Show is an international trade fair for private label, retail and manufacturing. The event takes place on 19 and 20 May 2026 at RAI Amsterdam and brings together retailers, wholesalers, manufacturers and other private label professionals. For almost 40 years, PLMA has helped retailers and manufacturers discover new products, contacts and ideas within the private label market.
The trade fair has a broad setup and covers both food and non-food. Exhibitors present their products across 10 food halls and 6 non-food halls, with almost 300 different product categories listed in the online Show Navigator. This makes PLMA highly relevant for producers, brands and suppliers that want to be visible to international buyers and retail decision-makers.
PLMA attracts a strong international audience. Every year, more than 18,000 retailers, wholesalers and other professionals from over 120 countries come to Amsterdam. On the exhibitor side, the event welcomes more than 3,200 exhibitors from 80 countries and over 70 national and regional pavilions. That makes stand construction for PLMA especially valuable for companies that want to present their private label offer strongly and create new business opportunities.
PLMA visitors compare many suppliers in a short amount of time. Your stand should therefore make it immediately clear which category you operate in, what sets your offer apart and what type of retailer you are relevant for. Work with clear product presentations, organised shelf or display setups and a calm meeting area. This makes it easier for buyers to assess your range and start the right conversation.
Do you want to be professionally visible at PLMA among international manufacturers, private label specialists and country pavilions? Making Events helps translate your product range, brand story and commercial goal into an exhibition stand that stands out and functions well in practice.
We think along with you about presentation, routing, product zones, meeting space and overall appearance. After that, we guide the process from concept and design to production, transport, build-up and dismantling. This gives you one committed stand construction partner, while your team can focus on appointments, relationships and sales opportunities.
With Modular Expo, you choose an exhibition stand that can grow with your private label strategy. The foundation remains recognisable, while visuals, product presentations and layout can easily be adjusted for each trade fair, category or retail audience. This is useful if you regularly take part in international trade fairs or want to present several product lines.
For PLMA, you could work with clear zones for food, non-food, premium, value or innovation. This keeps your stand organised and allows you to present your range professionally without building a completely new concept every time.
Do you need to move quickly towards PLMA while still looking representative? Then Next Day Expo offers a practical solution. You choose from fixed formats, clear pricing and fast delivery. This gives you a well-finished exhibition stand that fits a more compact participation or a focused product presentation.
This solution is suitable for exhibitors who mainly want to receive appointments, introduce a new product or create extra visibility at short notice. You keep control over planning and budget, while your brand appears professionally on the trade fair floor.
At PLMA, trust, product quality and commercial appeal are essential. With Custom Expo, we develop a custom-built exhibition stand where your product range can really stand out. Think of product walls, sample presentations, tasting counters, meeting rooms or a strong eye-catcher that draws buyers to your stand.
Custom stand construction is especially interesting if you present several categories, want to create a premium appearance or want to claim a strong position as a private label producer. We make sure that presentation, routing and brand experience come together logically.
Are you participating with several producers, brands, regions or country partners? Pavilion Expo provides a strong foundation. We create one recognisable pavilion in which every participant remains visible and the overall presentation feels professional.
For PLMA, this is ideal for country pavilions, collective product presentations and collaborations within food, non-food or retail. With a smart layout, clear routing and enough meeting space, the pavilion becomes easy to navigate and gives visitors confidence in the complete presentation.
Sustainable stand construction is a good fit for an international trade fair such as PLMA. Many exhibitors take part in trade fairs more often and work with changing product introductions, packaging and market messages. In that case, it makes sense to choose a stand concept that can be reused and easily adapted.
Making Events works with reusable stand systems, sustainable materials and visuals that can be renewed without rebuilding the entire stand. Making Events also holds an ISO 26000 CSR certification. This means you choose a professional exhibition stand that fits an efficient and future-focused way of presenting your brand.
The cost of stand construction for PLMA depends on your goal, stand size and preferred presentation style. A compact stand for appointments requires a different setup than a large product presentation with sample points, storage, hospitality or several categories.
That is why we first look at what your stand needs to achieve. Do you want to meet new retailers, welcome existing clients, offer product tastings or show your private label capacity? Based on this, we create a suitable proposal. If speed and cost control matter most, Next Day Expo is interesting. If reuse and flexibility are important, Modular Expo is a good fit. If you want maximum freedom in appearance and product experience, Custom Expo is the strongest choice.
Making Events does not only look at how your exhibition stand looks, but especially at how it functions during PLMA. We think along with you about product presentation, visitor routing, meeting space, storage and the way buyers quickly understand your offer.
Do you want to see how brands become professionally visible on international trade fair floors? In our portfolio, you will find examples of modular stands, custom concepts and pavilion solutions that attract visitors and support business conversations.
This gives you a clear impression of style, finish and the possibilities for your participation at PLMA. View our portfolio and discover which expo solution fits your trade fair goal.
Do you want to present your private label range strongly during PLMA’s World of Private Label? Making Events helps you with sustainable stand construction, smart choices and complete guidance from the first idea to final delivery.
Whether you choose modular, fast, custom-built or a pavilion solution, we make sure your exhibition stand looks professional, functions logically and encourages visitors to take action.
That depends on your participation and product range. For a compact, appointment-focused stand, a fast stand solution may be enough. If you present several product lines or regularly take part in international trade fairs, a modular stand can be interesting. If you want to stand out with a strong product experience, custom construction is often the better option.
Yes. We translate your range, brand and target audience into an exhibition stand that fits PLMA. We take into account product presentation, routing, meeting space, visuals, storage and practical elements such as samples, displays or reception.
Yes. Making Events can take care of the complete process. From concept and design to production, transport, build-up and dismantling on location. This means you work with one point of contact and do not have to coordinate several separate parties yourself.
Yes. With Custom Expo, we develop a stand concept that fully matches your brand and trade fair goals. This is ideal when you want to present a product range, create a premium appearance or need a strong eye-catcher on the exhibition floor.
Costs vary per project. Stand size, finish, visuals, furnishing, sample presentation, transport, build-up and dismantling all influence the budget. That is why we always create a tailored proposal, so you know which solution fits your participation at PLMA.